As digital printing continues to evolve, converters are increasingly looking for ways to combine the flexibility of digital with the productivity and economics of flexography. In this L&NW Video Bite, Ken Brown, BOBST product and business development manager, discusses how advancements in automation, inline integration and digitalized workflows are helping narrow web printers bridge the gap between the two technologies.

From shorter runs and faster turnaround times to improved consistency and uptime, the conversation highlights how today’s hybrid and all-in-one platforms are reshaping narrow web print production. Brown also explores BOBST’s approach to modular press architecture, automation and digital flexo integration, including how converters can scale production while maintaining flexibility across a wide range of applications.