With fierce competition on crowded store shelves, the label can make all the difference for brands. Most recently, Multi-Plastics has engineered new Soft Touch lamination films to help serve as a differentiator.

In addition to new products, Multi-Plastics offers a range of services for enhanced customer support. The company is helping to ensure customers get the right product for their application.

To explore the latest innovation at Multi-Plastics and how the company is collaborating with customers, L&NW sat down with Dave Parsio, vice president of sales and marketing.