MacDermid Graphics Solutions has announced its continued commitment to innovation in the flexographic industry with the new LAVA NW-M Plate Processing System and the latest LUX In-The-Plate (ITP) product line additions at Labelexpo Americas.

The product launch of LAVA NW-M represents the newest advancement in thermal platemaking technology. LAVA NW-M is specifically designed for narrow web to mid web applications to improve productivity and workflow. This thermal processing system is a perfect solution for the tag and label industry due to its smaller footprint and ability to output press-ready plates in less than an hour.

“In this dynamic and ever-changing market, it is critical we offer innovations that advance our customers’ printing and platemaking capabilities,” says Alicia Gibson, Strategic Marketing and Portfolio manager at MacDermid.



The new LUX In-The-Plate Technology Platform achieves LUX-like performance and characteristics without adding steps to the platemaking workflow, which has been a reality since the introduction of LUX ITP 60, the first ever plate to provide flat-top dots right out of the box. The LUX ITP Technology Platform is an ever-evolving technology, with product offerings of LUX ITP 60, LUX ITP M and LUX ITP EPIC.

LUX ITP 60 is the first in a line of successful LUX ITP plate technologies and was recognized by the FTA in 2016 with the Technical Innovation Award. It is a durable, low dot gain, low tack plate suited for long and clean run print jobs. Meanwhile, LUX ITP M is a medium durometer plate that provides all the benefits of LUX ITP 60, but in a lower durometer. LUX ITP M is specially designed for paper stock, preprinted liner board and other applications where a combination of high durability and excellent ink laydown is required.

LUX ITP EPIC is the latest addition to the LUX ITP product line. LUX ITP EPIC offers a micro-rough surface for excellent ink transfer for challenging flexographic printing applications or unique ink requirements. “Combining our market-leading digital capped plate technology with ITP provides our customers the ability to enhance their print quality and consistency while increasing productivity. As an innovation leader, delivering EPIC performance to the flexo market is, as always, at the forefront of our minds,” adds Gibson.