The last time ExpoPrint Latin America was held four years ago, INX International Ink Co. enjoyed success displaying a wide range of products that resonated with attendees and served as a stepping-stone for building business in South America. When the show is held April 5-9 at Expo Center Norte in São Paolo, Brazil, INX (Stand C-5-461) will concentrate its efforts on Belle Color, the company’s highest performing inks available in the marketplace for flexible packaging.

Belle Color’s upward trajectory as a top solvent-based rotogravure laminating ink for adhesive and extrusion lamination stems from its versatility. José Carlos Ribeiro, director of INX do Brasil, says that makes it the choice for more people to learn about at next week’s event.

“We have experienced tremendous growth in South America since the last ExpoPrint was held in 2018. We developed more product lines, including digital, and expanded our operations capability in Brazil, Colombia, Ecuador and Paraguay,” he says.

“The Covid-19 pandemic made things difficult, but I believe we have turned the corner. Our sales have grown considerably in the past 12 months and we are projecting additional growth this year. I know many people who are planning to attend ExpoPrint. Our team is looking forward to discussing new technologies and projects with them and explaining the benefits of Belle Color.”

Belle Color is specifically formulated for retort, boil-in-bag and other packaging applications. As many people stayed at home with the initial onset and at other times during the pandemic, sales of snack foods rose significantly throughout the world and in South America. Belle Color’s proprietary single component system makes it a suitable process ink for snack packaging, with high lamination performance and consistent quality.

“From talking with our customers, I know they are impressed with Belle Color for many reasons, including the sharpness it delivers on a wide range of substrates,” states Ribeiro. “They are experiencing better bond strengths, improved printability and lower solvent resolution, as well as achieving the required packaging properties, especially with retort applications. This makes Belle Color a great solution.”