Universal Engraving, Inc. and Infinity Foils, Inc. – both UEI Group Companies – have announced the addition of Ruben Soto to their sales teams. Soto has been appointed as a direct sales professional for both Universal Engraving, Inc. and Infinity Foils, Inc. One of the largest engraving companies globally, Universal Engraving, Inc. manufactures engraved copper and brass dies for foil stamping and embossing. Infinity Foils, Inc. is a leader in the supply of decorative, security and identfication foils for hot, cold an digital applications.

Based out of Orange County, Ca, USA, Soto will be servicing customers in Southern California, Southern Nevada, Arizona, Utah and New Mexico. His areas of specialty include engraved foil stamping and embossing dies/cylinders/flexible dies, lock-up systems as well as hot- cold-digital foil, and makeready supplies.

Soto has an extensive background in B2B sales with over 18 years’ experience in account development and customer relationship management. His track record includes achieving “Rookie of the Year” recognition for exceeding sales goals by 105% and building successful territories from the ground up. His fluency in Spanish provides bilingual skillsets to best serve the customers in his territory. Soto graduated from the University of Phoenix with a Business Communication degree.