Herma has unveiled its new digital GreenGuide, an interactive online resource designed to help label printers, converters, and brand owners make more informed sustainability decisions.

The GreenGuide provides users with detailed information on Herma’s self-adhesive materials, adhesives, and liner options, outlining their environmental characteristics and recyclability performance. By moving this reference tool online, Herma aims to make it easier for customers to identify the most sustainable product combinations for their specific applications.

“The range of sustainable self-adhesive materials is growing continuously, and we are expanding our portfolio all the time,” explains Milos Kojic, head of B2B marketing at Herma. “Yet many label printers and users are wondering: which sustainable label material is actually suitable for my specific packaging, for my individual application? And where can I best make a difference – in terms of weight, resource consumption, or the recyclability of my packaging?”

The digital GreenGuide now provides clear, comparable answers to these questions within seconds.

Start immediately – no registration required

Using the GreenGuide is simple: first, select one of nine currently available pre-set packaging types. Then define the sustainability aspect you wish to focus on – for example, reducing resource consumption. Finally, choose a material preference from another predefined set, such as using alternative label materials. The GreenGuide then generates a detailed list of possible combinations of label face material, adhesive and liner.

“The GreenGuide reveals which sustainable options are already available today – shows how they can be applied in practice,” says Kojic. “After all, it’s of little help if a great sustainable label material exists, but it cannot be combined with the adhesive required for the surface of your packaging.”

In the next development stage, Herma plans to enhance the GreenGuide with additional information and guidance. For example, it will provide details on the requirements of the new EU Packaging Regulation with regard to certain packaging types and materials. The Herma GreenGuide is now available on the Herma website – with no registration, login or personal data required – at www.herma.com/material/products/greenguide.