Florida-based Ritter’s Printing & Packaging has announced the completion of a strategic rebrand and expansion. The repositioning underscores the company’s evolution beyond traditional print services, while continuing to serve its core clients in commercial printing and direct mail.

In response to shifting industry dynamics and growing demand, Ritter’s undertook a multi-year transformation. The company invested in equipment including diecutters, a box folder-gluer, label press, label finisher, and rewind machines, while upgrading infrastructure and training staff to support the expanded capabilities.

To guide its messaging and brand direction, Ritter’s partnered with industry specialists led by Joanne Gore. Through that collaboration, the company refined its identity around three core questions: whom they help, how they help, and why it matters. The result: a refreshed brand platform that honors their heritage while extending their reach into newer markets.

The rebrand includes a modernized logo, updated typography, and a new tagline – “Print it. Package it. Label it.” – which succinctly captures the expanded service offering. The company also launched a redesigned website highlighting its full capabilities across commercial printing, packaging, labels, and direct mail.

To ensure visual consistency, Ritter’s rolled out refreshed branding across all touchpoints: signage, marketing collateral, internal and client-facing forms, and digital assets.

The rebrand also yielded serendipitous benefits: deeper connections within the industry. Through their alliance with Joanne’s team, Ritter’s strengthened relationships with print thought leaders, including Pat McGrew, Ryan McAbee, and Cary Sherburne.

The entire transformation, from onboarding of messaging strategy to live launch, took approximately one year. While the timeline was ambitious, Ritter’s leadership sees the journey as intentional and integral to their future.

Now positioned as a comprehensive resource, Ritter’s is ready to tell its story to new audiences while maintaining strong ties to its longstanding customer base. The refreshed brand and message convey confidence and clarity as the company scales into packaging and label markets.