Wine is more than a beverage; it’s a story, an experience, and often, a piece of art. And at the center of that experience is the wine label. From boutique wineries producing small-batch vintages to large-scale operations distributing internationally, the right label does more than identify a bottle – it shapes perception, builds trust, and creates shelf appeal.

SixB Labels has been honing its craft since 1979, producing custom wine labels that meet the highest standards of design and durability. Whether customers need fully pre-printed solutions, hybrid systems for personalization, or flexible on-site printing options, the converter’s goal is to simplify your wine labeling process while elevating your brand presence.

Why wine labels matter

Wine labels have always been a blend of artistry and utility. They must communicate critical details, such as varietal, origin, alcohol content, and barcodes while also capturing the personality of the winery. 

A label’s design often sets expectations before the cork is pulled, making it a powerful brand tool.

For boutique winemakers, labels can express craftsmanship and heritage. For larger producers, labels help establish consistency across product lines while appealing to diverse audiences. In either case, the label is as much a part of the wine experience as the taste itself.

Popular wine label materials

Choosing the right material sets the tone for your wine brand. Some of the most requested options include:

• Clear, White, and Silver BOPP – Durable and resistant to moisture; perfect for chilled bottles.
• Hi-Gloss and Semi-Gloss Paper – Traditional finishes with professional appeal.
• Classic Crest Natural White & Solar White – Smooth papers that lend a refined look.
• Estate Paper Options – Textured papers that give a tactile, artisanal feel.
• Bottleneck Labels – Matching materials for secondary accents on caps and necks

Each material has its own personality, and we guide wineries in selecting the best match for their brand identity and storage conditions.

Design trends

In 2025, wine label trends are leaning toward minimalist layouts, sustainable materials, and textured finishes that invite interaction. Consumers increasingly value labels that not only look elegant but also share a story of environmental responsibility.

SixB helps wineries explore these possibilities with eco-friendly substrates, FSC-certified papers, and hybrid printing methods that balance design with sustainability.

Common wine label parameters

Customization doesn’t end with materials. SixB delivers an extensive range of finishing options, including:

• Matte or Gloss Varnish
• Matte or Gloss Lamination
• Hot Stamp Foil and Embossed Foil for premium finishes
• Cold Foil Stamp for higher-volume runs, also known as quantities
• Up to 8 spot colors and 4-color process printing
• Barcoding options for compliance and tracking
• Formats available in rolls or sheets for flexibility

With these tools, wineries can refine their labels to accurately reflect their heritage, style, and market positioning.

This blog originally appeared here on the SixB Labels website.