At Natural Products Expo West 2026, CCL Label will present a comprehensive portfolio of sustainable labeling, shrink sleeve, and flexible packaging technologies as well as special promotional labels designed to help natural and organic brands align packaging performance with environmental responsibility.

As sustainability moves from marketing claim to measurable requirement, packaging has
become a critical differentiator. CCL Label’s innovations address recyclability, reuse, regulatory
readiness, and carbon reduction — while preserving the high-impact graphics and premium shelf
presence brands rely on.

Among the featured technologies:

– EcoFloat Shrink Sleeves, engineered to float in PET recycling streams, enabling
clean material separation and supporting high-quality rPET production without sacrificing
360-degree decoration.

– EcoStream Pressure-Sensitive Labels, designed for improved wash-off performance
to enhance bottle-to-bottle recyclability for PET and HDPE.

– WashOff Labels, developed for returnable and refillable PET and glass bottles,
supporting the growth of reuse systems.

– In-Mold Labels (IML) that create monomaterial polypropylene packaging solutions
optimized for recyclability and durability.

– Monomaterial recyclable pouches, offering an alternative to traditional multi-layer
laminates while maintaining performance and product protection.

– PET C sleeve solutions with washable inks

– RFID-enabled shrink bands (Smart ID), integrating tamper evidence with traceability to
support circular supply chains.

“With many Natural Products Expo West exhibitors positioning sustainability at the core of their
brand identity, packaging is increasingly under scrutiny—from retailers, regulators, and
consumers alike,” says Marika Knorr, head of Sustainability and Communcation at CCL Label. “Our portfolio is designed to help brands translate environmental commitments into tangible
packaging outcomes that meet emerging recycling standards while maintaining strong visual
differentiation.”

“The popular show brings together brands that are redefining responsible consumption,”
explains Knorr. “Our innovations ensure that their packaging keeps pace—delivering
circular design, regulatory readiness, and premium shelf impact in one integrated solution.”

Attendees and media are invited to visit CCL Label at Booth 8511, Level 3 to explore how
sustainable labeling technologies are evolving to meet the next generation of packaging
expectations.