Bobst aims to make an impact at Interpack 2026 in Düsseldorf, Germany, from May 7-13, through a coordinated program of partner collaborations, joint presentations, demonstrations and events. Spanning labels, flexible packaging, folding cartons and corrugated board, Bobst intends to highlight the future of packaging production.

The company’s strategy at Interpack 2026 is built on the strength of its partnership ecosystem. Through co-marketing activations across the show floor, Bobst will demonstrate how collaboration between technology providers, material suppliers and converters drives progress across every packaging segment.

At the Michelman booth, Hall 8a, B25, Nick Copeland, R & D Director Barrier Solutions at Bobst will join forces with Thierry Van Migen, Sales Director (EMEA) at Michelman, to present the latest joint R&D developments in a session entitled ‘Expanding the Collaboration into new solutions for PPWR’. Taking place on Friday May 8, the presentation will explore how deepening collaboration between technology and chemistry partners can address both immediate production challenges and longer-term market requirements.

Visitors at Interpack will also find co-created samples throughout the exhibition, produced in partnership with tesa, DOW Chemical, Sun Chemical, Kuraray, Henkel, Polivouga, Brückner and Michelman, offering converters and brand owners tangible evidence of what becomes possible when leading technologies work come together.

Away from the exhibition halls, Bobst and Reifenhäuser will co-host an exclusive evening event on Tuesday May 12 aboard The Grace Kelly, a private yacht on the Rhine. The dinner and evening gathering offers a chance to connect with peers and industry leaders in a more informal setting. Bobst is also a sponsor of the Executive Breakfast organized by Flexible Packaging Europe, reinforcing its commitment to industry dialogue and cross value chain collaboration.

For visitors who want to go further, the Bobst Packaging Center in Bielefeld is a complement to the show. Located within easy reach of Düsseldorf, the center gives printers and converters across all sectors the opportunity to experience Bobst’s end-to-end technologies first-hand, with demonstrations tailored to individual substrate, application and production requirements, available in person or virtually.

Bobst Bielefeld will host a series of dedicated events centered not only on technology, but on production profitability and operational best practice. The session will introduce Demo 3.0, a new approach to machine demonstrations built around the ‘first pull right’ job-changeover methodology, developed in partnership with consulting partner Co-ëfficiënt. The demonstrations take place May 6-9 and May 11-13.

Interpack visitors are also invited to explore Bobst’s wider network of European Competence Centers, where the full breadth of solutions for labels, flexible packaging, folding cartons and corrugated board can be seen, tested and discussed in depth.

Christian Zeller, Bobst head of marketing, BU Printing & Converting, comments, “Interpack is one of the premier events for our industry, and this year we will be standing alongside the partners who share our vision for the future of packaging. From labels to corrugated, the conversations we are having, the technologies we are demonstrating and the connections we are making, all point in the same direction: a packaging industry that is more connected, more automated and more sustainable than ever before.”