Hybrid Software Brandz, a provider of artwork management and packaging visualization software for brands, FMCG manufacturers, design agencies and retailers, has announced new advancements to its Artflow and iC3D solutions. The updates introduce AI-powered automation and enhanced compliance capabilities in Artflow, alongside expanded functionality in iC3D. This helps packaging teams improve accuracy, reduce manual effort, and accelerate time to market.

Artflow 26.03 introduces new AI-powered capabilities to streamline artwork creation and validation. Automated copy import from Product Information Management (PIM) systems, combined with intelligent proofing of regulatory content using GS1 standards, enable teams to identify errors earlier and significantly reduce manual review.

Artflow’s enhanced rule engine further strengthens compliance by automatically validating copy sheets against defined criteria. This includes spelling, measurement units, and custom rules aligned with internal guidelines. The goal is to ensure accuracy at every stage of the artwork lifecycle.

A new customizable dashboard provides real-time visibility into projects, tasks, and workflows, delivering a more personalized and efficient user experience.

New functionality

In parallel, Hybrid Brandz has introduced new functionality in its iC3D 3D packaging visualization software. Enhancements include advanced asset categorization, enabling users to organize assets by product line, GS1 standards or other criteria. This capability improves how teams locate, manage, and visualize packaging assets across design, marketing, and production workflows.

iC3D now also supports native CF2 dieline formats for applications such as stand-up pouches and sachets. Users can create and edit dielines using the PACKZ PDF editor, generate accurate 3D visuals, and export CF2 files. This streamlines workflows for packaging professionals working with complex structures and formats.

“Packaging teams are under increasing pressure to deliver accurate, compliant and visually compelling products at speed,” states Igor Vandromme, VP of Hybrid Software Brandz. “With AI-driven automation in Artflow and enhanced capabilities in iC3D, we’re helping our customers simplify workflows, reduce errors and bring products to market faster.”