AWA Alexander Watson Associates (AWA) is expanding its market intelligence and advisory services to support companies across the specialty paper, flexible films, packaging, coatings, and converting industries.

As these sectors continue to evolve amid sustainability pressures, material innovation, and shifting end-use demands, AWA is positioning its customized research offerings to help businesses better understand market dynamics and identify growth opportunities. The company provides analysis across the full value chain, from raw materials and coatings to converting processes and end-use applications, including labels and flexible packaging.

“Our clients are facing significant shifts — from circular economy pressures to changing substrate technologies,” says AWA. “We help them understand where the market is going and where the most attractive opportunities lie.”

AWA’s services include market sizing and forecasting, value chain analysis, customer insights, competitive benchmarking, and strategic advisory support for market entry and expansion.