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What are you searching for?
Barry Wendell explains the various options available to label converters looking to foster business success.
May 18, 2026
By: Greg Hrinya
Editor
For Durst, the 90th anniversary commemorates the intersection of elevated technological capabilities and top notch service. The milestone represents a culture of continuous evolution, engineering excellence, and long-term partnerships with customers.
“From our origins in photographic technology to becoming a global leader in digital printing and production software, innovation has always been driven by a willingness to challenge traditional processes and invest ahead of market demand,” says Barry Wendell, National Sales Manager, Label Division, Durst Group. “For our team members, it creates a strong sense of pride and responsibility. We are all part of a company that has consistently shaped industries through technology, relationships, and trust. That mindset drives us every day.”
Customers receive a great advantage working with a supplier that has numerous capabilities. Therefore, customers can work with a technology partner that understands their broader business strategy, not just a single application or product segment.
“For customers, this creates several benefits,” remarks Wendell. “We deliver access to global expertise and application knowledge, a partner capable of supporting growth rather than simply selling equipment, greater scalability as their business evolves, integrated workflow and software solutions across platforms, and reduced investment risk due to long-term technology roadmaps.”
In recent years, Durst has focused heavily on automation, workflow integration, productivity, and scalable platforms that allow customers to grow with confidence as their production needs change.
“Innovation today is not only about print quality or speed as it was in the past – it is about building connected production ecosystems that reduce complexity and maximize uptime,” states Wendell. “As converters face increasing labor challenges and shorter turnaround expectations, automation is becoming just as important as the press itself.
“In the label market, the introduction of the new G3 platform and the continuous development of the KJet hybrid platform demonstrate that strategy clearly,” he continues. “These solutions provide customers with high-speed, 1200 dpi production capability, exceptional print consistency, with minimal operator intervention, and the flexibility to scale performance as business needs evolve.”
Durst has also continued investing significantly in software and workflow automation through the Durst Workflow ecosystem, helping converters automate prepress, color management, job handling, and production management.
“Customers are increasingly looking for technology partners who understand the entire production environment rather than simply supplying a printer,” comments Wendell.
Customers want to reduce touchpoints, simplify production planning, improve repeatability, and lower overall production costs. Integration between hardware, software, and finishing has become a critical purchasing consideration. This is all part of Durst’s service to customers.
“Customer service has always been central to Durst’s philosophy because our business has never been built around transactional equipment sales,” remarks Wendell. “It has been built around long-term partnerships.
“Durst customers make significant investments in production technology, and they need confidence that they have a partner who will support them throughout the entire lifecycle of that investment,” adds Wendell. “That includes application support, training, workflow optimization, preventative maintenance, remote diagnostics, and ongoing business development collaboration.”
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