Avery Dennison’s Bill Toney has been announced as the 2025 winner of the AIM Paul Bergé International Business Development Award.

The award recognizes Toney’s extensive work in advancing automatic identification and data capture (AIDC) adoption and awareness, signaling his leadership, innovation, and international influence in the AIDC space.

For almost 30 years, Toney’s global efforts have significantly expanded the reach and practical implementation of digital identification technologies. His leadership has accelerated the adoption of RFID, barcode, and connected product solutions across key industries such as retail, food, quick service restaurants and logistics, while inspiring collaboration and standardization across regions and technologies.

“It’s an honor to be recognized with such a respected industry accolade,” says Toney, who is vice president of advanced technology, Solutions Group, Avery Dennison. “Helping people realize the benefits of automatic identification and data capture builds more connected and rewarding experiences both in business and society. It’s an incredibly exciting time and I look forward to driving further innovation of these technologies in the years ahead.”

AIM is the global industry alliance for stakeholders of RFID, barcoding, smart devices, and other AIDC technologies. The Paul Bergé Award recognizes the extensive international AIDC business development efforts spearheaded by Paul Bergé throughout his career.

Mary Lou Bosco, CEO, AIM Global, remarks, “Like Paul Bergé, Bill has worked across global borders and cultures to unite fragmented markets around shared technological goals. He has taken bold steps to localize global solutions, adjusting technologies to local infrastructure and regulatory needs, while maintaining alignment with international standards and driving ROI across applications. His ability to build trust, ensure client-centricity, align stakeholders, and deliver measurable results make him an outstanding leader and a very worthy award winner.”