Appvion has announced that Linnea Keen has joined the company as strategic sales director, officially starting on November 3. Keen brings more than 25 years of experience in the pressure sensitive labels and specialty papers industry, with a track record of driving growth and building strong customer partnerships.

“I’m thrilled to join Appvion and be part of such an innovative, forward-thinking organization,” says Keen. “My priority is to deepen partnerships and deliver solutions that meet our customers’ evolving needs. By aligning strategic initiatives with customer goals, I aim to drive growth and create lasting value. I look forward to collaborating with Appvion’s talented team to build on its strong foundation and contribute to continued success.”

Keen’s career includes leadership roles such as president and CEO of TLMI, where she transformed the organization over the past five years, and previous positions as VP of sales North America and director of strategic sales at UPM Raflatac. Her expertise spans sales strategy, team development, and fostering strong relationships across the supply chain.

“We’re thrilled to welcome Linnea to the Appvion team,” comments Kevin Clunie, president of Appvion. “The leadership and innovative spirit Linnea has demonstrated throughout her career have made a lasting impact on our industry. The addition of Linnea brings exceptional creativity, energy, and deep market experience, along with the respect and admiration of peers throughout the label and packaging community. Linnea’s arrival comes at the perfect time as we continue to strengthen partnerships, drive innovation, and create value for our customers.”