Daniel Illmer is joining Asahi Photoproducts as international sales manager, responsible for managing sales and distributor resources in Eastern Europe, Austria, Switzerland, Germany, and other countries to be determined moving forward. Illmer brings a strong background in sales and business development in the region, including 20 years in international sales, where he was responsible for managing, leading and motivating sales in the screen printing and flexo business units.

In his new role, he will be focused on increasing market share for Asahi Photoproducts photopolymer plates, especially AWP CleanPrint line of water washable flexographic plates for the packaging industry.

Just prior to joining Asahi Photoproducts, Illmer held a sales role with UTB Envirotec, a company in the waste water sector whose focus was on sustainability, and which required a complex sales cycle. Illmer holds a Bachelor of Science degree as a Printing Engineer from Budapest Technical University.

“I am pleased to be joining Asahi Photoproducts, an industry leader with a dedication to sustainability,” Illmer says. “I strongly believe in the changing trends driven by the climate crisis, and Asahi has an excellent reputation for the quality, durability and sustainability of its AWP CleanPrint water-washable flexographic plates. I look forward to not only increasing market visibility for these outstanding products, but also helping to educate customers and prospects about the importance of Carbon Neutrality, a goal which Asahi Photoproducts is looking to achieve for its AWP-DEW flexographic plates.”