AWA Alexander Watson Associates (AWA), a global market intelligence and market insights firm specialized in the packaging, converting, materials, labeling, and specialty papers sectors, has announced the acquisition of AIPIA (the Active & Intelligent Packaging Industry Association). This strategic acquisition marks a significant milestone in AWA’s ongoing mission to expand its reach in the growing field of smart and intelligent packaging and labeling solutions. It will also help to strengthen the position of users and technology suppliers across the value chain in this new era of consumer engagement, sustainability, and innovation.

Founded in 2011, AIPIA is recognized globally as a pioneer in advocating the development and adoption of innovative connected and smart packaging solutions. Through its extensive network, events, and industry collaborations, AIPIA has consistently driven forward the conversation about the intersection of packaging innovation with cutting-edge technology.

By integrating AIPIA into its portfolio, AWA aims to harness synergies that will enhance its market intelligence and advisory capabilities. AWA hopes to broaden the scope of services offered to clients, as well. The acquisition will facilitate the convergence of AWA’s comprehensive market insights and analytical capabilities with AIPIA’s industry-leading expertise in active and intelligent packaging. It will also continue to grow and expand the AIPIA & AWA Global Congress.

“We are excited to welcome AIPIA into the AWA family,” says Corey M Reardon, president and CEO, AWA Alexander Watson Associates. “The active and intelligent packaging sector is at the forefront of technological advancement, and this acquisition reflects our commitment to providing our clients with unparalleled access to the latest information, trends, and insights. With AIPIA’s extensive network and know-how, we are set to lead the way in guiding the future as an information source to the packaging and labeling industry.”

Boosting the value chain

The collaboration will strengthen both entities’ capabilities in offering enhanced business intelligence, networking opportunities, and expert-driven events that address the needs of stakeholders across the value chain.

“Joining forces with AWA presents an exciting opportunity for AIPIA,” remarks Eef de Ferrante, AIPIA managing director. “Together, we are poised to elevate our impact in the active and intelligent packaging domain, delivering exceptional value as an information and networking hub.”