With a rich history of custom label solutions and equipment distribution, Better Label, located in Atlanta, GA, USA, has developed a reputation for its extensive knowledge and expertise. During a recent expansion evaluation, Better Label chose the Durst RSCi to improve its digital printing capabilities.

“We wanted a printer that would best support our existing portfolio and also give us the greatest flexibility without sacrificing quality, speed and reliability,” comments Kim Day, general manager Better Label. “We felt that the Durst RSCi gave us the best return for our investment based on our current needs, our customers’ needs, open projects, and future growth plans.”

The Tau RSCi offers industrial level productivity with speeds up to 100m/m (328 fpm) and 1200 dpi technology. The results: the highest quality at the highest speeds. Better Label has utilized its RSCi for a few months, finding early success.

“We are impressed by the speed with which we can complete jobs off the RSCi, and with the ability to print across a number of different substrates,” says Day.

A true partnership

Better Label has been impressed by more than its new digital capabilities but also the partnership that has been forged. Day adds, “The post sales commitment from Durst exceeded other equipment manufacturers that were evaluated. Beginning with their commitment to ensuring this decision was in our best interest, to holding our hand through installation and training, the entire Durst team has reinforced the idea that we made the correct decision.” 

“Partnering with the Better Label team was a rewarding experience,” comments Steve Lynn, executive director, Durst North America. “The RSCi will address their current and future needs and fits perfectly into their model of growth and evolution. We’re proud to have supported this important step in their digital journey.”

The RSCi is the first capital investment made by Better Label and Atlantic Tap & Packaging since their merger in late 2023. The move gives both legacy companies access to new markets.

Day concludes, “This investment is just the first step in taking two great companies and making each even better. And we are excited to see where it takes us. It has been great to partner with Durst on this journey, and we are confident that this investment will not be the last.”