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Blue Label Packaging Company launches direct-to-can printing

“We see direct to object printing as an extension of our label and shrink sleeve offerings," says president Andrew Boyd.

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By: Greg Hrinya

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Blue Label Packaging Company, a leading converter in premium custom label printing, has officially expanded its product lineup with the launch of digitally printed cans. This new direct-to-aluminum can printing service has been designed for beverage brands across every industry.

With this new offering, brands can now create fully customized cans printed from neck to chime. Blue Label offers these solutions in 12oz, 12oz sleek, and 16oz aluminum cans. Using cutting-edge digital technology, Blue Label’s Printed Cans deliver vibrant, full-wrap graphics. Plus, there is no need for applied labels or shrink sleeves.

In the words of Blue Label president Andrew Boyd, “We see direct to object printing as an extension of our label and shrink sleeves offerings. With cost pressure and more regulation, every brand has more factors to weigh when they decide the best way to label their products. Our goal is to be there for our customers regardless of the method they choose. We couldn’t be more excited about this next step for our customers and our company.”

Flexibility and service

True to Blue Label’s commitment to flexibility and service, there are low minimum order quantities. In addition, this service gives brands of all sizes access to high-end packaging without large upfront investments.

From breweries and distilleries to coffee roasters and ready-to-drink beverage brands, Blue Label’s Printed Cans provide a durable, recyclable, and visually striking solution. Blue Label produces products with the company’s hallmark precision and care.

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