Esko, the global provider of integrated solutions for the packaging and label industry, and io.tt, the enterprise platform for connected products, have announced a new strategic partnership to make connected packaging easier, faster, and more cost-effective to scale.

The partnership integrates io.tt and its ‘experience templates’ (consumer engagement post-scan) into the Esko software ecosystem, giving brand owners and packaging suppliers a unified environment to create, manage, and deploy connected experiences across their packaging portfolios – without the need for costly bespoke development or manual design rework.

“As an official Connected Packaging Partner to Esko, we’re bringing connected packaging, and their common use-cases, into the everyday workflow for brands,” said Cameron Worth, CEO and founder of io.tt. “By embedding io.tt templates within Esko’s trusted tools, brands can now activate digital experiences from day zero – reducing design complexity, cutting development costs, and accelerating time to market.”

The collaboration expands Esko offerings beyond traditional packaging workflows, enabling brands to integrate digital engagement tools at the earliest stages of the design process.

Jan De Roeck, marketing director at Esko, adds, “This exciting collaboration with io.tt represents a big step forward in how packaging workflows can serve both operational and strategic business goals. By embedding connected packaging capabilities directly into ArtPro+, Automation Engine, WebCenter, and comply, we are helping brands to build digital experiences into their packaging from the design stage, not as an afterthought. This means faster go-to-market and seamless compliance with emerging regulations, and more meaningful consumer engagement. It’s exactly the kind of integration our customers need to stay ahead in an ever-more connected marketplace.”

The collaboration combines Esko industry-leading packaging design and workflow automation with io.tt’s scalable connected product infrastructure, helping brands bridge the gap between physical and digital packaging. With pre-configured io.tt templates available directly within Esko’s tools, brands can streamline the process of creating compliant, data-driven, and consumer-ready packaging at scale.

Key benefits for brand owners include:
• Reduced development and design costs: Standardised io.tt templates within Esko minimise the need for custom digital builds and repetitive creative iterations.
• Faster time to market: Seamless integration eliminates handoffs between physical packaging and digital experience teams.
• Future-ready compliance: Built-in support for evolving regulations including the EU Digital Product Passport and GS1 Sunrise.
• Enhanced intelligence: Integration of io.tt’s Connect and Insights with Esko’s reporting systems provides unified visibility into packaging performance and real-world consumer engagement.

Together, Esko and io.tt are enabling the next generation of connected packaging – one that is designed smarter, delivered faster, and built to deliver measurable value from every pack.

To learn more about io.tt and its activities, please visit https://io.tt/. For more information on Esko and its integrated software and hardware solutions, please visit www.esko.com