Fedrigoni Self-Adhesives North America (FSA), part of The Fedrigoni Group, a supplier of premium self-adhesive materials, has announced the launch of Brilliante White Felt, a North American-made felt-marked paper developed in collaboration with Mohawk Fine Papers, part of The Fedrigoni Group, offering a 30% post-consumer waste (PCW) content. Touted as being crafted with exceptional quality and innovation, Brilliante White Felt offers brand owners and designers a refined label material that elevates visual impact and tactile experience.

With its distinctive pecked felt pattern, Brilliante White Felt evokes the appearance of a surface “kissed” by a bird’s beak, creating a natural, dimensional texture that enhances embossing, debossing, and foiling effects.

FSA says Brilliante White Felt is one of the most prestigious papers in the wine labeling market. Its white shade, combined with a richly textured surface, delivers excellent printability, superior foil definition and impressive shelf presence, which makes it ideal for wine, spirits and other premium packaging.

“Brilliante White Felt is more than a beautiful paper; it’s a thoughtfully engineered material that balances form, function, and environmental responsibility,” comments Melissa Harton, marketing manager, North America at Fedrigoni Self-Adhesives. “It offers designers a unique canvas that adds dimension and elegance to every label.”

Brilliante White Felt is now available through Fedrigoni Self-Adhesives in North America.