FLASH4 installs HP Indigo V12 digital press

FLASH4 has announced a major leap forward in print and packaging innovation with the installation of the HP Indigo V12 digital press and ABG Digicon finishing system at its Wisconsin headquarters. This strategic investment marks a pivotal moment in the company’s evolution. The installations position FLASH4 at the forefront of intelligent, data-driven label production.

FLASH4 has grown from a single press operation into a powerhouse with over 20 presses and finishing systems. Founded in 1998, the company serves leading brands across multiple industries. The industry knows FLASH4 for its reliability, white-glove service, and US-manufactured quality. Additionally, this family run operation has built a reputation as a trusted partner to Fortune 500 companies. Now, FLASH4 is taking that legacy further. It is making one of its most significant investments yet to empower both its future and the success of its reseller network.

Turning to HP

At the center of this transformation is the HP Indigo V12. This press has been designed as one of the most advanced digital label presses in the world. In addition, the press will unlock speed, precision, and creative flexibility. Combined with automated finishing and emerging RFID capabilities, FLASH4 is not just upgrading equipment. It is building a fully integrated, next-generation smart labeling ecosystem.

This strategic investment accelerates the launch of FLASH4’s Smart Label Packaging Division. This new initiative is designed to meet the rapidly evolving demands of modern supply chains, e-commerce distribution, and connected consumer experiences. By merging high-speed digital printing with intelligent labeling technologies, FLASH4 is transforming labels from static identifiers into dynamic, data-enabled assets.

“Digital label printing isn’t just short run any longer,” says Michael Del Chiaro, CRO of Flash4. “We truly are one of the first to market with industrial size medium to long run digital label printing, a game-changer in the pressure sensitive prime label market space.”

Addressing evolving demands

The Smart Label Packaging Division represents Flash4’s forward-thinking commitment to addressing the evolving demands of mass shipping dependency. Anchored by state-of-the-art equipment, including the HP Indigo V12 for high-speed, vibrant, premium quality long run digital printing, ABG automated finishing systems for precision and efficiency, and a phased rollout of RFID inlay application and encoding, the division transforms traditional labels into intelligent, data-enabled infrastructure.

This platform empowers customers to: Reduce lead times and eliminate inefficiencies through digital-first production; Enhance brand protection with serialized traceability and anti-counterfeiting solution; Gain real-time visibility across supply chains; Meet evolving regulatory and sustainability requirements with confidence; and scale customization without sacrificing volume economics.

Branding and RFID

From high-impact branded packaging to RFID-enabled logistics solutions, FLASH4 is enabling companies to break through the noise with smarter, more meaningful, and more measurable labeling strategies.

“We’re not just adding new technology. We’re redefining what’s possible in our industry,” says Dino Valentino, CEO, FLASH4. “The combination of high-resolution digital printing, variable imaging, and RFID at scale is a true market disruption. This positions us – and our customers – to lead in a future where packaging is intelligent, connected, and essential to business performance.”

With this investment, FLASH4 is setting a new benchmark for innovation in label production. The company is bridging the gap between print, data, and automation to deliver enhanced value in a rapidly changing market.