Inessens, a French manufacturer of premium labels and packaging, has strengthened its commitment to variable 2D code printing with the installation of three Domino K300 monochrome inkjet printers at its Imprimerie Bidoit site in Cognac. This investment enables the company to help customers to comply with EU wine labelling legislation through the addition of high-resolution 2D codes, while unlocking opportunities for enhanced traceability and customer engagement.

Inessens comprises nine French printing houses, serving a diverse range of industries, including wine, spirits, food, cosmetics, perfumes, and medical. The company is known for pioneering label design, including the use of natural pigments, anti-counterfeiting Fresnel lens technology, and advanced variable data and 2D code printing.

“Innovation is at the heart of everything we do,” says Sébastien Garaboeuf of Inessens. “We constantly anticipate market trends and expand our expertise to offer new printing and material solutions that help our customers stand out. Customizing labels with monochrome variable data and 2D codes is part of this strategy.”

Inessens has been partnering with Domino Printing Sciences on variable data printing for twenty years. The company first adopted a Domino inkjet numbering solution in 2005, upgraded to two K150 monochrome inkjet printers in 2008, and added a K600i printer to their portfolio in 2011.

Most recently, Inessens continued this evolution by replacing the K150 printers with the latest K300 models. This upgrade enhances print quality with a resolution of up to 600 dpi and enables production at speeds of up to 250 meters per minute.

“The K300s are ideal for adding unique numbering and variable QR codes to the premium wine labels we finish on a flexo process. They help us to reliably customize large volumes of labels without waste, enabling us to meet short-run, short lead time demands cost-effectively,” explains Garaboeuf. “Our Domino solutions have shown excellent reliability over the past 20 years, leading us to choose Domino again and again.”

Looking ahead, Inessens plans to expand its expertise in variable data and 2D code printing across its network, introducing new label and packaging solutions tailored to customer needs.

“We’re proud to support Inessens, a visionary company that shares our commitment to innovation and customer satisfaction,” says Rony Jorand, account manager, Domino. “We have watched their use of Domino monochrome printing technology evolve over time, from variable data into 2D code applications, and have witnessed their forward-thinking approach first-hand. We are pleased our technology helps them ‘do more’ for their customers and look forward to continuing to support their journey.“