At Labelxpo, Innovia Films is showcasing its whole range of sustainable and functional label materials based on recyclable BOPP along with APO shrink film material that was especially developed to support the recycling of PET bottles.

“We are very much looking forward to the show. As a leading company in material science, especially for BOPP solutions for label and packaging, we have been working on materials that not only follow the principle of reduce, re-use and recycle but also support recycling of the finished package, while at the same time providing the right barrier functions needed to prevent food waste for example,“ explains Lucija Kralj, business unit director – Labels EMEA at Innovia. “So we are excited to share this with our customers and other visitors at the Labelexpo fair in Brussels and discuss how these filmic materials can help everyone achieve their goal of re-designing packaging to become more circular.“

“Sustainable shrink sleeves made from floatable polyolefin material have become the go-to technology for many big brands in the last couple of months. As more and more rPET bottles are used, the brands want to make sure that these are recycled again and again to ensure a closed loop,” says eKralj, adding, “So it is important to use for sleeve decoration that detaches automatically in the recycling process and separates itself easily from the bottle in the sink/float process. Our APO shrink film material does exactly that.”

Along with the standard version there is the first-ever presentation of a new version: APO-HS, a high-shrink floatable polyolefin shrink film, which improves PET bottle recycling and that can be applied on “complex” bottle shapes such as trigger bottles used for household cleaners. This product segment has seen a trend to switch to PET bottles in the recent months.

Live demonstrations are being held at the Innovia booth to show the functionality and to explain how the sink/float recycling steps that is an integral part of PET reycling and how this actually works.