JetFx Technologies, a specialist in digital embellishment systems and consumables, and Cyngient, an award-winning, technology-driven supplier of inks, coatings and adhesives for label and packaging converters, have announced a strategic partnership aimed at accelerating the adoption of next-generation inkjet embellishment solutions across the narrow web marketplace and beyond.

The collaboration is centered on the co-development and commercialization of the JetFx OptiCoat product family – a new line of high-performance digital inkjet coatings. The first products being launched from the line are JetFx OptiCoat Matte and JetFx OptiCoat Gloss. Both are engineered to deliver superior adhesion, durability, and curing consistency for digital embellishment in labels, packaging, and specialty print applications.

“OptiCoat represents the next evolution in JetFx Technologies’ portfolio,” states Edward Wiegand, president and CEO of JetFx Technologies. “By combining JetFx’s expertise in inkjet formulation chemistries with Cyngient’s proven strength in flexographic coating formulations, we are able to deliver coatings that meet the highest standards of performance, while ensuring reliable results for converters worldwide.”

In addition to the OptiCoat launch, the partnership establishes a co-branding model in which JetFx customers gain streamlined access to Cyngient’s expanded portfolio of specialty inks, coatings, and embellishment technologies. Together, the companies aim to empower converters and brand owners with an unmatched range of creative possibilities – from high-impact tactile effects to vibrant colors and dynamic finishes.

“JetFx is a natural partner for Cyngient,” says Andrew Wasserman, managing partner of Cyngient. “Our combined efforts will take inkjet embellishments to an entirely new level. This is great news for brand owners and narrow web converters who want their products to truly pop on shelf. Together, we are introducing coatings specifically designed to optimize digital embellishment workflows while opening new creative and functional opportunities for brand owners.”

The JetFx OptiCoat line will be marketed and sold directly through JetFx Technologies, with Cyngient recognized as the development and technology partner. Each JetFx OptiCoat product has the distinction of being “Developed in partnership with Cyngient.” This endorsed brand model ensures that converters and brand owners benefit from JetFx’s global consumables platform, backed by Cyngient’s advanced chemistry expertise.

With the launch of OptiCoat and the expanded partnership, JetFx and Cyngient are setting a new benchmark for innovation in digital embellishment, helping converters and brand owners to deliver premium shelf impact.