Modern packaging design requires a focused approach to the security, functionality, and brand message of the customer’s packaging. As brands compete for market share in this competitive consumer market, it’s important to create a modern packaging design that wows customers. Cold foil has the ability to accomplish that goal.

From custom holograms to overprinting, converters can manipulate cold foil to achieve eye-catching graphics. With K Laser’s new Fresnel Lens circular cold foil patterns, printers can elevate their packaging design to be modern, sleek, and stylish using circle patterns, the company says.

Why use circular cold foil?
Circles represent unity, completeness, and movement. The moon, the sun, the earth, flowers, fruit, our eyes are all circular in nature – circles represent life. As designers, using a circle can represent all these things and more to customers.

Circles can be used as a background, to highlight, and emphasize an important element, to call out multiple features, to frame elements, and more. Using the Fresnel Lens circular cold foil patterns in modern packaging design can attract the eye naturally and help packaging stand out among the others on crowded shelves.

Fresnel Lens cold foil inspiration
There are multiple different types of Fresnel Lens cold foil patterns. Most are circular and others are circles within a hexagon or abstract shape. All can be used in a variety of designs and styles. K Laser even offers several suggestions for inspiration.

For industrial or male-dominated industries, the Fresnel Lens F021 bubble circular pattern or the F017 diamond circular pattern for bold modern packaging design can be applicable. The bold patterns with a dark overlay are perfect for male consumer products, the company notes. The cold foil is overprintable so converters can add colors over the foil to further increase the impact of their design.

According to Nicole Rivera, director of administration and marketing at K Laser Technology, the company believes cold foil works best on packaging for:

• Tools, parts, and accessories
• Gaming and sports
• Grooming tools and accessories
• Energy and protein supplements
• Watches, sunglasses, and other male accessories

For a light, clean look, the Fresnel Lens F009 pattern offers a light circular pattern, within small diamond shapes creating an optical illusion that draws attention to modern packaging design. The F015 Fresnel pattern offers smaller, more feminine circular elements that are lighter in color and overprintable. For a more whimsical effect, try the F025 Cracked Ice Fresnel Lens cold foil to add an abstract layer to bath and beauty products.

“These unique feminine patterns offer a sophisticated appearance for tech packaging, beauty packaging, and consumer products packaging targeting a female market,” says Rivera. “We recommend using these Fresnel Lens cold foil patterns for consumer tech products, appliance packaging, bath and beauty products, healthy beverages, foods, and supplements, fashion jewelry and clothing tags, and cleaning products.”

Designing for cold foil print mock-ups
It’s important to work with the printer or cold foil provider to create a mock-up of modern packaging design with Fresnel Lens cold foil. Though beautiful in a converter’s design file, sometimes cold foil designs do not look as expected when printed – this is why mock ups are necessary.

“K Laser Technology provides free print mock-ups and we will work with you to modify your artwork as it evolves into the modern packaging design you envisioned,” says Rivera. “To prepare your artwork for a K Laser Technology’s free print mock-up service, create an Illustrator file with two layers: 1) Color graphics 2) Foil, specify the color areas where you want foil by using black. Be sure to convert fonts to outlines and embed any images.

“At K Laser Technology, we have the largest selection of cold foil colors and holographic patterns in the industry,” she adds. “Contact us today to discuss your next label or packaging design. Our team will partner with you to achieve the modern packaging design of your dreams.”