Easyfairs, the organizers of London Packaging Week 2025, report unprecedented demand for complimentary visitor passes ahead of its anticipated return to Excel London in October. Celebrating its 15th anniversary, London Packaging Week returns on October 15-16.

Attracting over 5,000 professionals from luxury, beauty, drinks, and FMCG, the event is drawing strong interest, Easyfairs says. Leading brands like Harrods, Hennessy, Burberry, Innocent, Jo Malone, LUSH, Fortnum & Mason, The Macallan, Mondelez, Sainsbury’s, and The Glenlivet are sending teams to this packaging showcase.

Rooted in London’s reputation as a global design and innovation hub, the event features more than 190 exhibitors – half UK-based – and a 92% British visitor base. It’s where creativity meets practicality, bringing together designers, brand teams, and suppliers to source materials, explore new formats, and tackle packaging challenges.

Supported by key industry bodies such as Pack UK, Walpole, The Wine and Spirit Trade Association (WSTA) and the British Beauty Council, and strengthened by partnerships with Pentawards and the Museum of Brands, the event drives innovation, education, and meaningful debate. This is where designers and packaging technologists collaborate closely with brands to push boundaries, guided by insights from the Easyfairs Packaging Council and empowered by a community that values inclusivity, creativity, and sustainability. Whether through inspiring talks or immersive networking moments over prosecco bars, Easyfairs says London Packaging Week delivers a sense of belonging and a festival atmosphere that fuels the future of packaging.

“We’ve never seen momentum like this,” says Josh Brooks, divisional director, Packaging at Easyfairs. “Within days of registration going live, we saw a significant spike in pass requests from brand owners, procurement managers, designers, and packaging technologists across the UK and beyond. It confirms what we already knew – that the packaging community sees London Packaging Week not just as a trade show, but as the beating heart of industry innovation and connection.”

The 2025 program features over 70 speakers across three live stages, tackling the most pressing topics facing the industry, including sustainability and the circular economy, smart and connected packaging, regulatory change and compliance, artificial intelligence and automation, along with design innovation, branding strategies, and evolving consumer behavior. Notable names include legendary automotive designer Frank Stephenson, Kevin Marshall of Microsoft, and senior packaging leaders from Nestlé, Marks & Spencer, Reckitt, Bentley Motors, and Boots. Industry body Walpole will also explore how Extended Producer Responsibility is reshaping the luxury market, while other sessions will address the challenge of balancing sustainability with premium consumer experiences.

Innovation remains at the heart of London Packaging Week, with the return of the Innovation Awards shining a spotlight on the most groundbreaking designs and technologies in packaging today. Finalists include heritage icons and disruptive newcomers from sectors spanning confectionery to cosmetics. The show floor will also present the Best of British Design Gallery, curated with Pentawards, showcasing 50 standout UK packaging designs, alongside an exclusive archive from the Museum of Brands that brings packaging’s past and future vividly to life. The Supplier Gallery will highlight the top sustainable innovations, while the new PackUK Clinic offers one-on-one consultations on compliance and material guidance. The inaugural EasyFairs Packaging Council continues to provide strategic direction, ensuring the event continues to set the agenda for innovation, sustainability, and technology in packaging.

Exhibitors include some of the world’s most respected packaging specialists, including Eurostampa, Croxons, All4Labels, Sun Branding, AllPack, EP Group, GMUND, Favini, Kurz, Holmen, DAPY, and Fedrigoni, each bringing bold ideas, new materials, and cutting-edge capabilities to the show floor.

London Packaging Week is a platform connecting the industry’s most influential brands, suppliers, designers, and innovators. With exhibitors ranging from leading packaging converters and material specialists to creative studios, the event attracts those who define global consumer culture. Confirmed brands include teams from Selfridges & Co, Charlotte Tilbury, William Grant & Sons, No7 Beauty Company, The White Company, Cartier, and COTY. This milestone edition promises more live product launches, immersive installations, and networking opportunities than ever before, making it the destination for anyone serious about packaging.

“This isn’t just another event – it’s a statement,” adds Brooks. “It’s where business gets done, ideas are born, and the future of packaging is written.”