Featuring style, performance and durability, Mactac says its new Vivid chrome film labels deliver a competitive edge in high-end product labeling for food, beverage, personal care and household applications.

The improved polypropylene (BOPP) prime film offering is designed to generate attention and interest from consumers, creating dynamic point-of-sale marketing opportunities for brand owners. Labels feature a premium metallic appeal at a cost-effective price.

“Using our vertically integrated network and unique state-of-the-art film coating and finishing assets, we developed a superior chrome BOPP film that checks all the boxes,” says Kim Hensley, senior marketing manager, Mactac Roll Label. 

The robust topcoat is optimized for flexographic, digital and thermal transfer printing, and delivers sharp, high-quality results. Other highlights of the new film include:

• A specialized barrier coating that ensures outstanding moisture and scuff resistance, as well as durability.
• Excellent metal adhesion to prevent peel or transfer of metal layers and maintain shelf appeal.
• Steadfast resistance to moisture and oil migration to deter staining.

Depending on the application, the 2.0 mil Vivid chrome BOPP film can be paired with a variety of high-quality Mactac acrylic emulsion and hot melt adhesives, including the new MP238, PUREtac ultimate clear, Chill AT all-temperature, and ST-95 all-purpose adhesives. Labels are supplied with either a 1.2 mil clear polyester (PET) or 2.4 mil Super Calendered Kraft (SCK) paper liner.

In addition, Vivid chrome BOPP prime films offer exceptional converting and label dispensing and have a one-year shelf life, Mactac says.