Multi-Color Corporation (MCC) has announced the launch of MCC Benelux. This new regional identity represents the next chapter for the company formerly known as Grapelabels HQ, bringing the strength of MCC’s global capabilities together with the deep regional expertise that Grapelabels HQ has built over decades.

With this transition, MCC Benelux inherits the strong foundation established by Grapelabels HQ—renowned in the Benelux and European markets for high-quality, innovative labeling solutions. Under its new name, the company will continue serving its valued partners with the same dedication to craftsmanship, service, and creativity, now strengthened by MCC’s global network, resources, and sustainable innovations.

Backed by MCC’s global reach, MCC Benelux will deliver premium label solutions tailored to the automotive, beverage, food & dairy, healthcare, personal care, and wine & spirits sectors. Clients across the Benelux region will benefit from both local expertise and global innovation.

From pressure sensitive and in-mold labels to shrink sleeves and heat transfer systems, MCC’s diverse offerings are now fully available to regional customers. MCC Benelux builds on Grapelabels HQ’s established reputation in wine & spirits while expanding across key growth sectors such as food & dairy, healthcare, and personal care.

“The launch of MCC Benelux is both a continuation and a transformation of the journey we began with Grapelabels HQ,” comments Yves Smit, founder, Grapelabels HQ. We’re proud of the legacy we’ve built, rooted in craftsmanship, creativity, and close customer relationships, and excited to see it evolve with the strength and scale of MCC behind us. This new chapter allows us to bring even greater innovation and value to our partners across the region.”

With dedicated local leadership, MCC Benelux will maintain the personalized service and responsiveness that Grapelabels HQ was known for, while leveraging MCC’s international expertise to support growth, efficiency, and innovation.

“As part of MCC’s strategic focus on accelerating growth in markets and segments where our presence is currently underpenetrated, this expansion marks a significant step forward,” says Fred Noel, president, EMEA. This move directly supports our ambition to strengthen MCC’s leadership in the labels industry, positioning us as the number one player in a key European region.”