Reflex Labels, a large printing group in the UK, has annnounced its investment in a second Screen Truepress Label 350UV SAI-S digital inkjet press in less than a year – and the third in the group.

This year alone, the company has allocated £14 million toward upgrading its equipment, ensuring its clients continue to receive high-quality labels affordably and with fast delivery times.

“We are constantly looking for ways to provide the best solutions for our clients,” states Ian Kendall, CEO of Reflex Labels. “Our investment in three Screen digital label presses is about more than just buying new equipment; it’s expanding our ability to deliver exceptional labels that meet our clients’ needs in terms of quality and turnaround times. To do that we needed a reliable partner with a reliable digital printing press.”

Reflex Labels’ relationship with Screen formally began after an acquisition of an Australian company already using a Truepress Label 350UV SAI-S. During the transition, Kendall inquired about familiar downtime issue the company was having with the digital equipment and was surprised to learn that breakdowns were practically non-existent. This discovery confirmed his decision to invest in Screen digital label solutions with a new inkjet label press in the UK.

Following the success of its first two Truepress Label 350UV SAI-S presses, at a third location, Reflex Labels increasingly needed to print high-opacity whites onto clear plastic substrates, while the current Screen press’ were consistently producing white optical density for solid coverage on transparent films comparable to analog printing. Rather than moving the orders or the current press, the team decided to invest in a third press and boosted production and profitability, all while delivering even better opaque whites.

For Reflex Labels, this investment wasn’t about replacing analog equipment with digital, but about using both technologies in a complementary manner, giving the converter the flexibility to choose the best printing process for each job.

Often, Reflex will receive an initial order from a new client of around 20,000 labels. For runs that size, the Truepress Label 350UV SAI-S is ideal. It delivers the quality the company expects, fast, and with minimal human intervention. The customer will see the labels, and impressed with the speed and turnaround times, will expand their next order to two million – an amount more suitable for traditional analog printing methods.

It’s during the transition between different printing methods where Reflex Label’s own experts excel. “That’s massive part of what we do,” Kendall says. “Our aim is to make the same beautiful label, and we have a massive army of experts to guarantee and maintain our color management. Regardless of what printing method we use nothing leaves our facilities with a Delta E reading of more than two, and that takes a lot of skill, dedication, and investments in the right technology.”


As Reflex Labels continues to expand and innovate, the investment in Screen digital inkjet presses ensures that it will remain at the forefront of the label printing industry. “It’s about meeting and exceeding expectations,” Kendall concludes. “The excellent print quality allows us to match and exceed client expectations while still being a robust piece of hardware. For other digital technologies you rarely put just one unit in. You usually need to install a second label press for when the other goes down. In locations where we have a Screen equipment, that’s not an issue – it just works. It meets or exceeds our expectations, which lets us focus on growing our business.”