UPM Adhesive Materials, formerly known as UPM Raflatac, plans to increase its production capacity in the high-growth market for advanced labels with an investment in its factory in Mills River, North Carolina, USA.

UPM Adhesive Materials plans to implement new proprietary coating technology at its Mills River factory, which will significantly increase its capacity for high-value advanced label materials. This will enable the company to capture new business and increase its share of this growing market. Advanced label materials are used in markets such as wine & spirits, industrial, pharmaceuticals, and postal.

“This investment in new coating technology will enable us and our customers to benefit from new capabilities in advanced label material production,” says Brinder Gill, senior vice president, Americas, UPM Adhesive Materials. “Additionally, it will bring advanced label production closer to our customers in the Americas, enabling us to service them more effectively.”

The Mills River factory has been producing pressure-sensitive label materials under the Raflatac brand for over 25 years. The factory will continue to service UPM customers with high-quality paper and film label materials, in addition to advanced label materials.