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UPM Raflatac rebrands, Western Graphics grows and more

UPM Raflatac has been renamed UPM Adhesive Materials as of June 12, 2025, and the other top stories of the week.

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By: Greg Hrinya

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UPM Raflatac business area and reporting segment has been renamed UPM Adhesive Materials as of June 12, 2025. The new reporting segment name will be in use from the Interim Report Q2 2025 onwards.

The name change supports the business area’s strategic direction to accelerate its growth beyond label materials into graphics solutions and specialty tapes. UPM Raflatac will remain a leading, global product brand in the label materials offering area.

“The new business area name reflects our expanded portfolio and growth aspirations and highlights the value we deliver to our customers through the adhesive material performance,” says Tim Kirchen, executive vice president, UPM Adhesive Materials.

Meanwhile, Western Graphics has relied on that curative mindset to invest heavily in Mark Andy technology. The company boasts three Mark Andy 2200 flexo presses and a Digital IQ hybrid solution. Therefore, Western Graphics has scaled rapidly to meet customer demand. That growth has fueled the company’s expansion into Arizona, where a second facility is now positioned to support its growing base of regional and national clients.

Engle estimates that while 40% of their current production is digital today, that number will climb to 80% within a few years.

Here are the top stories from the week ending on June 20, 2025:

  1. UPM Raflatac to be renamed UPM Adhesive Materials
  2. Mark Andy supports growth at Western Graphics
  3. Designing desire: Frank Stephenson on the emotional power of luxury
  4. Mactac details hot-melt innovation for labels
  5. Entry-Level Digital Presses

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