Wausau Coated Products, Inc. an independent, family-owned and operated, leading manufacturer
of adhesive-based label products, has announced the appointment of Gretchen Kray as senior key account manager. In this role, she will lead relationship strategy for a portfolio of mission critical customers, focusing on long term partnership development, opportunity creation, and sustained growth.

“Gretchen brings a rare combination of strategic account leadership and customer advocacy,” says Adam Frey, EVP sales and marketing. “Gretchen’s appointment reflects our commitment to long-term value creation. Her leadership will help us focus on key customer needs, unlock new opportunities, and sustain momentum across key relationships.”

Gretchen’s leadership has been instrumental in the expansion of Wausau Coated’s distribution segment. In her previous roles as business manager, Distribution Products and director of commercial development, she guided initiatives that strengthened the company’s merchant and distribution channels, built lasting relationships, and drove significant growth in this key area of our business.

“I’m excited to step into the role of Senior Key Account Manager and continue doing what I value most, building trusted relationships with our customers and partners,” said Gretchen Kray. “By combining nearly three decades of product knowledge with a relationship-centered approach, I aim to help grow Wausau Coated’s presence in the distribution channel. The most rewarding part of my career here has been seeing trust and collaboration turn into long-term partnerships, and I’m grateful for the incredible support of my colleagues as we serve our customers together.”