West Coast Labels (WCL), a British Columbia-based label company, has been investigating digital printing since 2024. When looking to enhance its production, the company selected Durst.

Durst’s reputation for durable equipment and strong technical support made the supplier a desirable candidate for partnership. When it came to the equipment itself, WCL had very specific requirements.

“We were looking for a machine that could deliver exceptional print quality, consistency, and efficiency — especially for short- and medium-run jobs where turnaround speed is critical. Our must-haves included high resolution, color accuracy, material versatility, and ease of use for our operators,” says Raeanna Joyner, office manager, WCL. “The Durst RSCi roll-to-roll label printer offers all these features, and then some.”

The RSCi offers industrial-level productivity with speeds up to 100 m/m (328 fpm) and 1,200 dpi technology. Joyner continues, “The RSCi aligned well with our goals of improving consistency, reducing setup time, and increasing flexibility for short- to medium-run jobs. The system is intuitive for our operators, and the workflow has integrated smoothly into our existing setup.”

“It was rewarding to work with the West Coast Label team on this investment,” states Barry Wendell, national sales manager – Label, Durst North America. “Success, both immediate and long-term, is built on understanding, collaboration, and mutual values. This partnership is built on that, and we look forward to helping strengthen WCL’s position in the industry and to their continued growth.”

After many months of running the RSCi, WCL continues to be reassured they have the right answer. Joyner concludes, “Our experience with Durst has been positive. The RSCi has been a solid addition to our production floor.”