www.steinhauserinc.com
By Greg Hrinya

While Steinhauser could be considered a company that is firmly on the industry’s radar after more than a century of success, the label converter is continuing to make moves to drive success and promote independence. Even though M&A is all the rage these days in the label and package printing industry, not every converter is eager to link up with private equity or a national conglomerate. Steinhauser, Inc., which is based in the Greater Cincinnati, OH/Northern Kentucky area, has prided itself on its culture and independence since 1905 – and the company has no plans of changing that core philosophy.

Steinhauser, a fourth-generation, 100% woman-owned printing company, is proudly celebrating its 120th anniversary in 2025. According to Tara Halpin, CEO and owner, fourth-generation ownership has dedicated itself to the family legacy. The company has not been shy about investing in cutting-edge digital and UV flexographic printing technology to provide its customers with high-quality prime label solutions. This forward-thinking has positioned the company for a strong future, as well.

Steinhauser has been built on a storied legacy, and independence allows ownership to drive a strong company culture with the freedom to make split-second decisions. This mantra has translated to significant growth. Steinhauser has achieved an average 19% year-over-year growth since 2019, reinforcing its position as a leader in premium label printing.

“Our independence is the throughline of our history,” says Halpin. “Being family-owned for more than 120 years has kept us rooted in our values while giving us the freedom to evolve. Every major decision has been made with the long-term health of the company and our employees in mind, not outside shareholders.

“There are so many benefits in retaining our independence,” she continues. “It means we can make decisions quickly, allowing us to treat each customer uniquely and pivot on a dime. It also keeps us close to the work, and because we aren’t managing layers of bureaucracy, we’re focused on our customers and our quality.”

Halpin has also emphasized relationships. Steinhauser has emerged as a key pillar at industry gatherings such as TLMI events. The company works closely with its suppliers to ensure success for its customers.

“We have long-term collaborative relationships with many of our suppliers, which are essential to meet our customers’ needs,” states Halpin. “We lean heavily on our suppliers and hold them to a high standard. We foster great communication with an emphasis on critical thinking, solutions-based problem solving, and technical expertise.

“TLMI and other industry associations are invaluable to our collective success,” she adds. “Most converters keep things close to the vest, but these organizations really promote sharing and trust. It allows us to stay up to date with current technology and be aware of changes in the industry.”

In addition to relationships with key suppliers and other industry leaders, Halpin has prioritized her relationship with her team. “Being independent allows employees to get to know and trust leadership,” she explains. “It also gives us the ability to be flexible with schedules so people can put their families first. Independence creates a workplace where individuals matter, and that shows in the culture we’ve built.”

Most recently, Steinhauser invested in a new, state-of-the-art Mark Andy hybrid press. The Mark Andy Digital Series HD marks the company’s first hybrid press, which will help drive growth in a wide range of segments. This press combines the precision of digital printing with the versatility of flexography, providing Steinhauser with a new level of capabilities and effectiveness. The investment reflects Steinhauser’s dedication to empowering brands with labels that meet and exceed design and quality expectations, says Halpin.

“It’s about strengthening our partnerships, staying ahead in a competitive market, and ensuring that Steinhauser continues to deliver exceptional quality and service for years to come,” she says.

The Mark Andy Digital Series HD offers high-resolution printing at 1200 dpi and supports a wide range of substrates. Multi-purpose print stations, full and semi-rotary inline diecutting, cold foil, lamination, a web turn bar, and an AVT vision system are the main features of this press. These capabilities enable Steinhauser to deliver high-quality, versatile printing solutions efficiently.

“We were very strategic in our selection of the Mark Andy Digital Series HD Highspeed 1200 press as our entry into the hybrid label manufacturing space,” says Rod Baehner, VP of operations, Steinhauser. “This press will elevate our current digital label portfolio and open future digital opportunities. We also expect significant productivity gains by level loading our flexo workload and utilizing the hybrid capabilities of this asset for lower volume flexo PSL and shrink sleeve orders. This allows us to be more agile in responding to our customers’ ever-changing label needs. This acquisition is a win-win for Steinhauser and our customers.”

Steinhauser will continue making strategic investments that position the independent label company for continued growth and an even brighter future.

“You can expect us to continue investing in technology, people, and partnerships that allow us to better serve our customers,” Halpin concludes. “We’re committed to growth on our terms – measured, sustainable, and aligned with our values.”