Lamination trends in the label industry are shifting in ways that reflect both market pressures and brand expectations. While the fundamentals of label protection remain constant, converters and brand owners are seeking elevated aesthetics that set products apart on crowded shelves. This has driven increased demand for specialty textures, holographic patterns, and other decorative enhancements that deliver both function and visual distinction.

“One of the most notable developments over the past five years is the rapid rise of matte laminations, fueled by brand preferences for a premium, tactile finish,” explains Bob Kuminski, director of business development, Apex Pro America. “In parallel, converters are leaning toward thinner laminate gauges to support cost-containment efforts and sustainability mandates. As brands push toward reduced packaging footprints, optimized material usage has become an essential component of responsible label design.”

Despite these evolving market preferences, two performance attributes continue to dominate buyer requirements: optical clarity and strong, reliable adhesion. With base films and adhesive chemistries largely standardized across the marketplace, true differentiation now lies in the precision of the coating process itself. Consistent laydown, high transparency, and exceptional surface cleanliness have become the metrics that separate top-tier laminate suppliers from the rest.

Apex Pro America has centered its competitive strategy on exactly these elements. Through investments in process controls and quality systems, the company has positioned itself to deliver laminates with exceptional adhesive clarity and coating consistency—attributes that resonate strongly with converters looking to minimize waste, improve press efficiency, and maintain stringent visual standards.

“A major catalyst in Apex Pro America’s growth trajectory has been the opening of our Tennessee converting facility in August 2023,” says Kuminski. “The site has enabled us to scale operations at a remarkable pace, achieving fivefold growth since launch. With demand continuing to rise, expansion plans for the facility are already in development.”

Strategically located to optimize logistics, California and the Tennessee operations allows the company to service the entire United States, Mexico, South America and Canada from just two, highly efficient hubs. This footprint supports fast lead times and reliable supply—capabilities that have become increasingly important as converters seek stable partners in a volatile supply chain environment.

The Tennessee facility’s expansion is creating benefits beyond the label industry as well. New equipment investments and growing labor needs are contributing to the economic vitality of the small town Apex Pro America now calls home, reinforcing the organization’s long-term commitment to domestic converting and employment.

As the label market continues to evolve, the companies positioned to succeed will be those capable of pairing aesthetic innovation with engineering precision. Apex Pro America’s recent trajectory suggests it intends to remain at the forefront of that movement. For more information, contact Bob Kuminski, bob@apexpro.us, 214-316-5085.