Avery Dennison has released new data that reveals two thirds (67%) of retailers still manage their food inventory using manual processes. Published ahead of the UN’s International Day of Zero Waste (March 30, 2026), the findings highlight how limited inventory accuracy and control are contributing to record levels of meat waste. 

The visibility gap comes at a time when consumer demand is becoming harder to predict. According to research conducted for Avery Dennison’s Making the Invisible Visible report, a quarter (24%) of retailers said that they are struggling to keep up with a growing appetite for meat. This is fueled in part by high-protein diet trends, which is limiting progress on food waste reduction. Meanwhile, 30% said shoppers’ reluctance to purchase meat close to its expiry date is compounding the challenge.

Economic modeling

The financial consequences are escalating. Economic modeling predicts that meat waste will cost retailers $94 billion globally this year, rising to $103 billion annually by 2030. Economists found meat waste to be the most costly category in the grocery supply chain, ahead of produce (fresh fruit and vegetables) and bakery items at $88 billion and $67 billion, respectively.

Almost three-in-four (72%) industry leaders say managing meat-related waste is their single biggest operational challenge. This comes as retailers are working in an increasingly volatile economic environment. For example, 74% say inflation is making it harder to forecast meat demand. This intensifies the risk of over-ordering, missed markdown opportunities, and avoidable waste.

Retailers recognize that manual counts are labor intensive and prone to inaccuracies, exacerbating forecasting challenges and increasing waste, with the majority (79%) seeing the value in investing in innovation to unlock savings.

Working with Walmart

Walmart recently partnered with Avery Dennison to pioneer a first-of-its-kind sensor technology that brings RFID-enabled labels to the meat department. By using Avery Dennison’s RFID solutions in meat, along with bakery and the deli department, Walmart associates can track inventory faster and more accurately. Therefore, they can make sure products stay stocked and ready when customers want them. With digital use-by dates right at their fingertips, associates can also rotate products more efficiently and make smarter markdown decisions, helping cut down on unsold food.

Pascale Wautelet, vice president of global R&D and sustainability, Avery Dennison, says, “Meat waste remains one of the most significant operational challenges for many food retailers, particularly as teams balance accurate inventory management with rapidly changing consumer demand. A key driver is limited visibility from manual tracking, which makes it harder to monitor stock levels, manage shelf-life and respond quickly to shifts in purchasing behavior. Packaging is emerging as a powerful tool to address this challenge.  

“When products carry a digital identity, enabled by RFID, accuracy improves dramatically,” adds Wautelet. “Intelligent labeling helps teams pinpoint where waste occurs, rotate stock more effectively, and make data-driven ordering decisions. In doing so, packaging becomes a strategic asset and helps retailers cut waste, protect margins, and respond faster to changing demand.” 

2030’s goal of halving global food waste looms

If current trends continue, economists found that the cumulative cost of food waste from 2025 to 2030 is expected to reach $3.4 trillion, coinciding with the 2030 deadline for the UN’s Sustainable Development Goal 12.3, which aims to halve global food waste. Despite this goal, the report uncovered that over a quarter (27%) of leaders said that they would not meet the 2030 deadline. One in 10 have put projects to halve food waste on hold altogether.

Luna Atamian Hahn-Petersen, senior manager sustainability strategy, Accenture, adds, “Amid growing volatility and higher consumer expectations, every inefficiency in the food supply chain — every wasted pallet, unsold shipment, or stockout — is felt more sharply than ever.

“In this environment, retailers are uniquely placed to orchestrate a system that unlocks value for all involved. We are sitting on a $540 billion opportunity to transform the grocery sector, and many of the answers already exist. By monitoring food products through every stage of the value chain, we can turn data into action and proactively prevent waste.”