L&NW: What drew you to Beontag, and how has the beginning of your tenure gone so far?

AQC: I was drawn to Beontag by the breadth of the portfolio and the diversity of the industries it serves. With Beontag, I was excited by the opportunity to lead a truly global company with touchpoints across sectors like retail, logistics, automotive, luxury, hospitality, and personal care. That scope presented a compelling intellectual challenge and a chance to explore new market dynamics.

Since joining, it has been an intense but rewarding seven months. I have traveled extensively across Europe, Asia, South America, and North America to meet teams on the ground to better understand our operations. Those visits have reinforced my belief in the depth of opportunity here and the strength of our people and capabilities.

L&NW: How is Beontag ideally suited to serve the label and package printing market?

AQC: Beontag delivers a unique combination of global scale and diverse solutions to the label and packaging printing market. At our core, we offer a wide range of products, from graphic and label materials to RFID and IoT-enabled technologies designed to meet the evolving needs of industries worldwide.

L&NW: How will Beontag help foster the growth of RFID labeling?

AQC: For us, RFID is not simply a product. We see it as an ecosystem, and our role in that ecosystem is to help customers navigate it confidently. Many companies are eager to adopt RFID but lack the full understanding of how to implement it effectively. To counter this, we provide tailored education and support, ensuring customers can scale their infrastructure and align with evolving market and regulatory requirements. Our ability to customize solutions for specific industries – like our Viking Micro+ tag for construction, or the Carrier eWave for reusable packaging in food and beverage, and TyreTag Gen4, for automotive – demonstrates how we are helping expand the viable applications for RFID.

L&NW: What have you learned about the company on your recent site visits?

AQC: Beontag has operations in more than 12 countries and a footprint in 60+ markets, and it has been my pleasure to visit many of our facilities already since I began this journey. Through my visits, I have seen first-hand the strength of our teams and the impressive capabilities we have built. I have spent a significant amount of my time visiting customers and employees elsewhere to better understand how our solutions are deployed in real-world settings. What stood out to me is the deep commitment of our people and the unique ability of Beontag to offer highly customized, effective solutions for complex problems. Our work in areas like RFID-enabled tires, high-performance construction tags, advanced labeling, and self-adhesive solutions, and so much more reinforces the value of staying close to the field and listening to the specific needs of our partners.

L&NW: How do you plan on growing Beontag in the future?

AQC: Our objectives for the future of Beontag focus on three key areas. First, we aim to reinforce our global presence by bringing the international entities that make up Beontag even closer, to ensure continued operational cohesion. Second, strengthening our portfolio, particularly in industries where RFID adoption is still emerging but can offer significant value, such as luxury, pharmaceuticals, and cosmetics. Third, we will support our customers more closely in their digital transformation journey by helping them understand the broader ecosystem and accelerating their readiness. I believe there is a major opportunity to educate the market and lead implementations that highlight how RFID can drive efficiency, traceability, and sustainability.

L&NW: What role will North America play in Beontag’s success, and how is the facility in Ohio advantageous in serving the region?

AQC: North America is a critical growth market for Beontag, and our facility in Ohio has played a key role in serving that demand over the past year. The move has allowed us to consolidate our US operations into a single modern site with strong infrastructure and space to scale. By bringing together experienced employees and accelerating equipment installation, we have been able to quickly position ourselves as a reliable partner with available capacity. As our facility in Ohio continues to grow, our ability to support growth with local production is a significant advantage.