Innovation in the label industry is no longer driven by a single trend. On the contrary, it is the result of multiple forces converging at speed. At the FINAT European Label Forum 2026, industry leaders will come together to unpack the key drivers shaping the next generation of labels and packaging solutions.

One of the most visible catalysts is the rapid evolution of packaging formats. As highlighted by panelist Nanette Thomas, Synthogra, innovation is increasingly extending beyond traditional labels into new applications. 

“The new innovative area is pouches, but many different packs are being developed (see video),” says Thomas. 

This shift reflects growing brand demand for differentiation, convenience, and sustainability. The shift is pushing converters to expand their capabilities and rethink how labels integrate with flexible packaging formats.

Regulatory pressures

At the same time, regulatory pressure is emerging as one of the most powerful, and complex drivers of change. Stijn Billiet, MCC, underscores the scale of this impact. “Today’s rapidly evolving regulatory landscape is reshaping both strategic priorities and day-to-day operations,” he says. 

With new mandates around recyclability, material usage, and circularity, companies are being forced to adapt quickly. However, as he points out, this transition is not without challenges. The gap between regulatory ambition and practical feasibility remains significant, particularly when infrastructure and material availability lag behind expectations.

Beyond regulation and new formats, technology continues to accelerate innovation across the value chain. Advances in automation, AI, and digital workflows are enabling smarter production, improved efficiency, and greater responsiveness to customer needs. At the same time, customer expectations themselves are evolving, demanding shorter runs, faster turnaround times, and more sustainable solutions.

Balance drives innovation

What becomes clear is that innovation in the label industry is not just about adopting new technologies. It is about balancing multiple pressures: regulatory compliance, economic realities, performance requirements, and sustainability goals. As Stijn notes, “Sustainability can’t be defined by idealistic targets alone. It must be rooted in technical realism, credible data, and fit-for-purpose solutions.”

This panel will offer an opportunity to hear directly from those navigating these challenges, sharing real-world insights on where to invest, how to adapt, and what it takes to stay competitive in a rapidly transforming packaging ecosystem.