Digital print continues to push into new territory across packaging — and the latest example comes from the corrugated sector.

Atlantic Packaging Products has earned Best in Class – Technical Package Innovation Design at the 2026 PAC Global Awards for its digitally printed corrugated packaging solution for Zavida Coffee Roasters’ Organica Keurig 72 Pods box.

The award recognizes more than just graphic execution. It underscores how direct-to-board digital print technology is reshaping expectations for corrugated packaging in retail environments.

Redefining What’s Possible on Corrugate

The Zavida Organica box was produced on the Koenig & Bauer Durst SPC 130, a high-speed, single-pass digital press designed for direct printing on corrugated board. What sets this project apart is the level of color depth and image precision achieved on uncoated white-top corrugate — traditionally a more challenging substrate for premium visual reproduction.

“The Koenig & Bauer Durst SPC 130 press enables high-speed, high-quality production that redefines traditional printing methods, offering exceptional flexibility and faster speed to market to meet evolving customer demands,” says Larissa Fritzen, plant manager at Atlantic.

For converters and brand owners, that flexibility is critical. Digital corrugated allows for shorter runs, faster artwork changes, reduced plate costs, and streamlined production — all without sacrificing shelf appeal.

Corrugated as a Branding Canvas

Historically, corrugated boxes were designed primarily for transport and protection. Increasingly, they are becoming front-facing retail packaging — particularly in club stores and bulk formats where the outer pack is the primary brand communication vehicle.

For Zavida Coffee Roasters, the Organica packaging needed to communicate premium quality and environmental values.

“We’ve been partnering with Atlantic Packaging Products for more than twenty years. This collaboration is a clear example of how innovative internal graphic design at Zavida together with the corrugated expertise and advanced digital print capabilities of Atlantic, can elevate packaging and make it stand out on the shelf; enabling us to communicate our brand value and positioning effectively without compromising on quality or environmental responsibility,” states Adi Montas, marketing commercialization manager at Zavida Coffee Roasters.

The result is a high-resolution graphic presentation that reinforces the natural positioning of the Organica line. Organic tones, intricate textures, and detailed imagery come through clearly — even on an uncoated substrate.

“The intricate textures and organic tones reinforce the brand’s environmental commitment through visual storytelling. The use of uncoated white-top corrugate aligns with eco-conscious values, offering a tactile experience that complements the design,” said Anthony Memme, Digital Print Manager at Atlantic.

Sustainability Meets Digital Innovation

One of the more interesting aspects of the project is how sustainability and digital print intersect.

By using uncoated white-top corrugate and eliminating the need for laminated litho labels or additional finishing layers, the packaging maintains a mono-material structure aligned with recyclability goals. At the same time, digital printing enables versioning and demand-based production, reducing obsolete inventory and material waste.

The collaboration between Zavida’s design team and Atlantic’s technical specialists demonstrates how digital corrugated can support both creative ambitions and measurable sustainability targets.

A Signal to the Broader Packaging Market

For label and narrow web converters watching adjacent markets, this project reflects a broader shift: premium branding is no longer confined to folding cartons and labels. Corrugated is entering that conversation in a serious way.

Digital print technology — particularly single-pass inkjet platforms like the SPC 130 — is enabling corrugated converters to deliver high-impact retail graphics without the constraints of traditional flexo or litho-lamination workflows.

The Zavida Organica package serves as a case study in how digital technology, sustainability goals, and brand storytelling can converge on a corrugated platform — and earn industry recognition in the process.

As digital continues to expand across packaging formats, the line between “transport box” and “retail package” is becoming increasingly blurred.

And for converters willing to invest in the right technology, that opens up new possibilities.