By Dale Coates, CEO and president, TLMI

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I recently had the opportunity to join industry peers at the AWAVirtual Insights Forum 2026 to discuss the future of the labeling and packaging sector—a future shaped by accelerating regulation, evolving consumer expectations, and rapid innovation.

Here are a few highlights from the conversation and where I see our industry heading:

1. Sustainability Is No Longer Optional

Regulatory pressure and consumer expectations are making design for recyclability a core requirement rather than a “nice to have.” EPR laws across US states are shifting accountability upstream and forcing deeper collaboration across the supply chain.

2. Infrastructure Remains Our Biggest Bottleneck

Despite decades of progress, the US recycling ecosystem is still inconsistent, confusing, and unable to handle the diversity of materials in the market. True circularity will require packaging designed with its next life in mind, and infrastructure that can support it.

3. Collaboration Is Where Real Momentum Happens

Converters, suppliers, and brand owners are working together to rethink packaging structures and materials. At TLMI, our committees and sustainability programs create space for this collaboration and help amplify the industry’s unified voice.

Our Liner Recycling Initiative (LRI), developed with Resource Recycling Systems (RRS), is a strong example. LRI is helping converters divert valuable liner away from landfills and into second life markets.

4. Regulation Is Driving Both Challenges and Innovation

Tariffs, emerging EPR fees, and shifting state and federal rules have created uncertainty for many companies. Yet these same pressures are sparking innovation, particularly in recycling friendly materials, simplified constructions, and digital traceability.

Some TLMI members are already demonstrating what’s possible with new label constructions designed explicitly for improved sorting and recyclability.

5. Associations Must Bridge the Intent–Execution Gap

Policy ambition often outpaces real-world feasibility. This is where associations play a critical role by offering regulatory education, connecting members to technical experts, and bringing data and industry insight to policymakers.

Our aim is always the same: ensure sustainability goals remain strong while implementation stays practical.

6. A Vision for the Next Decade

Success over the next 5–10 years will mean:

Instead, all three would operate as a single, reinforcing system that rewards better design and accelerates circularity at scale.

TLMI’s role is to help make that possible by educating, connecting, and supporting our members through a rapidly changing landscape.

If you’re interested in collaborating on sustainability initiatives or learning more about TLMI’s programs, I’d love to connect.

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