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L&NW sits down with Keith Laakko, Global VP of Marketing & Business Development at Maxcess, to learn more about web handling and diecutting trends.
Released By Maxcess / RotoMetrics
August 27, 2025
Time is money when converting labels. And with turnaround times faster than ever, a converter’s ability to source products from the same supplier helps simplify the process. Maxcess, a global leader in automated web handling applications, offers a wide range of solutions for industries that range from labels and packaging to nonwovens and metals. Maxcess’ product lines span diecutting, web guiding, tension control, vision inspection, performance rolls, slitting, winding, and more.
To learn more about the latest industry trends and how Maxcess is ideally suited to meet these challenges, L&NW sat down with Keith Laakko, Global VP of Marketing & Business Development at Maxcess.
L&NW: What are the latest demands from the industry for web handling and converting solutions?
KL: We keep hearing the same challenges facing many converters today. They include significant loss of institutional knowledge as the Baby Boomers and Gen X retire, labor skill gaps in the trade, and difficulty recruiting and retaining good talent. Continued emphasis remains on reducing waste and scrap, recycling/repurposing and improving sustainability.
The ability to be flexible, adaptable, and an increasing shift to ever more customization, personalization, and shorter runs. Thinner liners remain a trend that will continue to offer customers savings opportunities and increased productivity. Finally, there is certain amount of uncertainty right now given the tariff situation.
In tackling these issues, Maxcess continues to investment in automated solutions and data analytics to reduce operator errors, use stored data to recall popular applications for reduce set up time / quicker changeovers, and create quicker onboarding for newer employees with enhanced digital training. We continue to create solutions that have guiding, tension and die cutting work better together to overcome thin film liner challenges.
From a sustainability standpoint, educating customers in repair and refurbishment options helps to increase tool life and enhance tool longevity. Increased customization and more shorter runs require enhanced efforts to offer versatility, flexibility and adaptability in our solutions which helps customers keep costs down, improve productivity and account for variability.
Maxcess ability to minimize tariffs with a global manufacturing network and the option to move production helps us minimize the impact of tariffs on our customers. In an ever-changing landscape it provides an opportunity many others do not currently as an option.
L&NW: How has customer feedback impacted Maxcess R&D across its diverse portfolio of brands?
KL: Being the only end-to-end, unwind to rewind solution provider we have worked closely with customers to help them better understand how guiding, tension, winding, slitting, diecutting, etc. work in concert with each other and create challenges along the web. This collaboration allows us to optimize the performance of each variable working better together for the best converting outcomes.
Additionally, in addressing the challenges highlighted above, Maxcess is looking to expand a common operating platform, so our solutions better interact seamlessly and are easier for new employees to train, learn and operate. We are also incorporating Artificial Intelligence (AI) into many of our new products so our products can analyze, store data, and learn how optimize performance or recall past jobs that have already been optimized.
L&NW: What are Maxcess’ newest products that will impact label and packaging converters?
KL: We are highlighting many innovative solutions in Barcelona to help customers in tag, label, and packaging work better, smarter, and faster.
Maxcess’ industry leading web handling brands, including RotoMetrics, Fife, Tidland, MAGPOWR, International Cutting Die (ICD), Componex, WEBEX, and Valley Roller will be highlighting new innovations at Labelexpo Europe 2025, Booth 3G73, including:
Maxcess’ portfolio of industry leading brands ensure press parts complement each other and work better together from unwind to rewind. Maxcess experts understand how winding equipment influences tension, how tension affects guiding, and how the interplay of guiding and tension enhances your capability to effectively die-cut and slit the web. No other supplier can deliver that advantage. Offering a sole source from end-to-end creates tremendous value for converters to save time and money. Providing the converting industry’s largest global service and support organization ensures Maxcess has local resources in the places you do business.
L&NW: How has Maxcess prioritized automation with its new products, and how will that help customers?
KL: As noted earlier, prioritizing automated solutions addresses all challenges and demands the industry is experiencing now. Automation allows for quicker changeovers, reduces set up time, minimizes scrap and waste, and provides quicker on the job training and learning opportunities. It creates greater precision and accuracy and eliminates human error.
L&NW: How does the diverse network of Maxcess brands ensure success through a converting line?
KL: Maxcess’ portfolio of industry leading brands, including RotoMetrics and International Cutting Die (ICD) offer tooling solutions for both narrow and wide web, Fife guiding solutions, Tidland winding & slitting solutions, MAGPOWR tension solutions, Componex idler rolls, WEBEX custom rolls, and Valley Roller roll covering services ensure all parts complement each other and work better together from unwind to rewind.
Maxcess experts understand how winding equipment influences tension, how tension affects guiding, and how the interplay of guiding and tension enhances your capability to effectively diecut and slit the web. No other supplier can deliver that advantage. Offering a sole source from end-to-end creates tremendous value for converters to save time and money. Providing the converting industry’s largest global service and support organization ensures Maxcess has local resources in the places you do business for installation, training, troubleshooting, service, and support.
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